Where once tertiary education institutions competed with each other for enrolments – for the hard working as well as the talented – marketers in tertiary education are facing fierce disruption, and the enemy is far […]
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The lyrics from British new wave band The Buggles, Video Killed the Radio Star… “If I was young it didn’t stop you coming through, Oh a oh…” hints at the portability and accessibility of audio […]
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Will Ads re-discover the art of silent moviemaking? I installed MacOS High-Sierra this week and found myself sucked into one of those inevitable ‘what’s new about…’ tours, rather like a reluctant Gen X tourist stuck […]
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New Zealand is yet to feel the tremors of dissatisfaction with digital advertising running through London and New York, but they’re coming. It all started when Proctor and Gamble’s Chief Brand Officer Marc Pritchard stood […]
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AUCKLAND, NEW ZEALAND: A headline in the recent ‘sponsored’ section of a New Zealand daily newspaper read, “Religion in class: The debate goes on” – followed by the teaser, “Values key for NZ’s young but […]
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AUCKLAND, NEW ZEALAND: A powerful CTA or “Call to Action” – essential to Content Marketing and Inbound – is a button on your website that promotes an offer, and links to a landing page where […]
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AUCKLAND, NEW ZEALAND: I was in my early teens when one day I was walking down a road in our neighbourhood. A front gate had been left open and out dashed a scruffy black dog. It […]
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Insurance is not an exciting purchase, but it is an important one. Marketing channels for insurance products are also very expensive. For example, insurance is the most expensive Google keyword in the world. Objective The […]
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AUCKLAND, NEW ZEALAND: I’m on the move, I open my mobile and check my emails. There’s 18 unopened emails waiting for me – and that’s after I cleared the last batch just two hours ago! […]
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Part 1: The heart of your content I went to high school with identical twins, and I was always puzzled when other people couldn’t appear to tell them apart. To me, it was perfectly obvious […]
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