Theodore Doucas of Zone Law and a consultant for Zone IP – an intellectual property management consultancy in Wellington – says the company has grown its profile and improved its positioning as an expert by producing educational, newsworthy content.
“We look for trends like the growth of Facebook and the issues that creates for things like protecting your intellectual property. It’s the kind of article that is interesting and informative and it is well received because we're not trying to actively plug our services,” said Mr Doucas.
"Iron Road's work is of the highest calibre, well researched, creative and always delivered on time and to specifications."
– Simon Nikoloff, CEO KiwiHost New Zealand.
Managing Director of The Caterers, Danny Wrigley, says the company wanted to produce a video to highlight their services, but the first take was of him talking to the camera
“I felt uncomfortable. It was just a bit boring.
"I engaged journalist from Iron Road to do a proper interview with me on camera while we were preparing the food. The video tackles the unique challenges of catering an event, which everybody should be mindful of. It’s a bit like our own food channel."
"Having had a great experience with Iron Road, I have continued to work with Colin Kennedy to develop the presence of our business in our market. Iron Road's writing and PR concepts have been very effective for the business. Despite my initial reluctance, I have been pleasantly surprised with the effectiveness (for cut through and cost) represented."
– Anne Benshaw, KEY2 Ltd.