We believe in purposeful content marketing
for the financial sector
Clients include AMP, Spicers, Gem Visa, Westforce Credit Union, LoanPlan, Prosper Group, Interface Financial, Advice First, ANZIIF, Baptist Savings, BHW, Decision Makers, Furlong Associates, Insurance People, Miller Johnson, Mortgage Link, PKF and Southern Cross Financial.
Iron Road is content creation and marketing agency that works with organisations, particularly in the finance and technology sectors, that want to engage and educate their target market, build profile and enhance their reputation in the digital age.
“I am very impressed with how Iron Road has been able to quickly grasp our business and our requirements, formulate
specific plans and campaigns and execute them with fantastic benefits.”
– Simon Nikoloff, Managing Director KiwiHost New Zealand.
A content marketing agency with in-depth finance sector experience
We believe that good money management is fundamental to the health and happiness of New Zealanders.
Purposeful marketing, which focuses on adding value to customers with communications that are educational, informative and inspiring – marketing that is done in the public interest – can make a positive difference in the lives of everyday people, while adding a significant contribution to the bottom line.
Good content marketing is:
* Thought-leading and original;
* Current and relevant – newsworthy;
* Informative, educational or inspirational;
* Matched against each stage of the decision-making journey.
“Having had a great experience with Iron Road, I have continued to work with them to develop the presence of our business in our market. Their writing and PR concepts have been very effective for the business. Despite my initial reluctance, I have been pleasantly surprised with the effectiveness (for cut through and cost) represented by Iron Road.”
– Anne Benshaw, KEY2 Ltd.
1. Strategic Intent
We believe in purposeful marketing – changing the world for the better through marketing.
Marketing can improve people’s lives by equipping, educating, informing and inspiring audiences to make better decisions.
We turn brands into publishers of meaningful content; creating relevant, impactful messages, processes and structures that engage, convert and nurture customers through the decision-making journey and beyond.
By integrating the marketing and sales functions, we help convert your customers into loyal advocates.
Iron Road will be the best at bringing about an authentic connection between an organisation and its customers. We do this by creating practical communications strategy, powerful stories and successful conversion moments.
When you put the interests, problems and needs of your customers first, magic happens.
Editorially driven, Iron Road combines the best practices of journalism – including research, evidence and independent comment – to create credible and valuable content.
We will earn the trust of our clients and their customers.
We believe marketing is best when it educations, informs and inspires.
We strive to create authentic connections between us and our clients, and our clients and their customers.
Communications should be objective and purposeful, solutions driven, practical, purposeful and thought leading.