2014

A copywriters value is defined by how well they sell not spell

If you want a copywriter because you don’t have the time to do the copy yourself, or spell terribly or have a limited vocabulary… get an English teacher – they will probably cost less. Heck, some kids who do Spelling bees have better vocabularies than most copywriters, and they’re bound to be considerably cheaper too…

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Content that connects: the proper use of buyer personas

“She was a bold-looking girl of about twenty-seven, with thick dark hair, a freckled face, and swift, athletic movements…” You might view ‘buyer personas’ a bit like this description of Julia from George Orwell’s Nineteen Eight-Four – vaguely interesting, somewhat entertaining, but with no real relevance to the serious business of content marketing. There’s no

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The content tussle between PR & digital – who will win?

The rising of content marketing as a viable promotional strategy may be just the lifeline that the struggling media industry, journalists and digital advertising agencies in New Zealand need, provided they can put aside their adherence to outdated roles and philosophies. In its purest form, content marketing is brand journalism – the creation of content

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