“Stories are the single most powerful weapon in a leaders arsenal.” -- Howard Gardner, Harvard University

J Walker Smith, President of US based Consumer and Marketing Watcher Yankelovich told USA Today that: “The average consumer encounters from 3,500 to 5,000 marketing messages per day, vs. 600 in the 1970s”.

Iron Road Ltd understands how to engage your target market in an age of ‘infobesity’ so your organisation can benefit from a regular flow of new business. We achieve that by writing stories that stimulate an emotional response, coupled to a powerful call to action.

“Iron Road has managed the strategic public relations objectives of BNI New Zealand for four years. Their strategic and tactical public relations advice, planning and implementation on an ongoing basis have been a major factor in raising the awareness of BNI’s activities and brand nationally.

“In addition to preparing and reviewing our communications plans and campaigns -- including preparing press releases, developing key relationships with media and securing extensive coverage across most major and minor media outlets -- Iron Road has worked with us to develop close alliances and collaboration with organisations such as economic development agencies, chambers of commerce and government.

“Colin Kennedy has also worked within our organisation in providing leadership and education (through public speaking). Iron Road plays a key role in maintaining our internal communications.” -- Graham Southwell, National Director BNI New Zealand