"If your seeking a real point of difference from your marketing function you will find Iron Road will first listen to your needs, work through their ideas and input with you and deliver results every time. Having seen our start-up business go from zero to $2.0m plus in two years I can certainly say the influence of Iron Road has been enormous." -- Mark Trafford, CEO Maintain To Profit

Show, don’t tell. Listen, don’t sell.

How to get your website, brochures, newsletters, direct mail pieces, lead letters and other communication pieces to…

1. Generate more inquiries;

2. Open doors;

3. Convince people that your product or service is the best one for them;

4. Build rapport with buyers;

5. Grow your profile with decision makers;

6. Develop stronger business relationships; and

7. Close the sale.

ANSWER: It’s not about you because it’s all about them…

It doesn’t matter that you have a great looking website or if your brochures feature cutting edge design. It doesn’t matter if your direct mail has cute folds or a calendar attached to it. Nobody cares that your advertising makes a clever play on words.

Each one of them is no better than a cheap talking salesman in an expensive suit, because - as world famous marketer Elmer Wheeler would say:

“Nobody want’s to buy a cow. But everybody want’s to buy the sizzle.”

What your customers really care about is how your products or services are going to make life more convenient, easier, fun, more profitable and enjoyable for them when they buy.

They are more interested in the pleasure and satisfaction a good steak brings them, than they are in the features of the steak itself. Sell the benefits first and, remember, buying decisions are based on emotion.

Iron Road works with companies to produce persuasive marketing communications from scratch to delivery, including website copy and content, brochures, newsletters, direct mail pieces, lead letters, flyers and video scripts.

“I have used the letter you assisted Darren with and have had a 30% response, all taking up our offer and one two day workshop booked. Thanks!” -- Bronwyn Lord, KiwiHost Wellington.