Content marketing and digital PR strategists

Expect company websites to become the centre of an organisation's marketing efforts in 2013, as content marketing increases its share of the marketing budget. More conventional marketing campaigns - including television, radio and print media advertising – will focus on driving traffic to the organization's website.

Marketing is all about visibility. The more visibility you have, the more business you will do.

People like to do business with people they know, like and trust and, in the words of entrepreneur Jack Daly:

“Selling is the transfer of trust. People do business with people they trust, and they get to trust the people the get to know… and they get to know the people the SEE more frequently”.

So even Jack agrees… be seen, be heard – with your existing customers and your target market.

Here's how you do it...

Photo By Graeme Weatherston

Three tips for establishing a good online reputation

Two out of three New Zealanders will Google a person before meeting with them for the first time. Which begs the question, what are your potential clients and business associates finding when they Google your name?

If you are not actively managing your online reputation, it will be developing organically which, it goes without saying, is a dangerous state to find yourself in. Image by jannoon028

By Colin Kennedy

Datum Connect’s recent seminar on Facebook marketing was oversubscribed by more than 100% as business owners slowly come around to the realisation that Facebook advertising is probably the most ultra-targeted medium of all time.

Looking to target people whose favourite band is U2 and who are also fans of the book Watership Down? Facebook can do it for you.