By Colin Kennedy
Datum Connect’s recent seminar on Facebook marketing was oversubscribed by more than 100% as business owners slowly come around to the realisation that Facebook advertising is probably the most ultra-targeted medium of all time.
Looking to target people whose favourite band is U2 and who are also fans of the book Watership Down? Facebook can do it for you.
Looking to target 41-year-old male business owners whose hobbies include woodworking? Facebook can do it for you.
Successful business coach Bill Smith (http://www.askbillsmith.com/) told the seminar he has had more qualified leads of Facebook in the last five months than he has from his website in the last three years.
“Facebook is a the cheapest lead generator on the market and what’s more, it works! You can experiment on a shoe-string. Facebook may be an new marketing channel, but the traditional rules of marketing still apply,” says Bill.
Four ‘must do’s’ for effective Facebook advertising:
- Define your target market
- Create an attention grabbing headline
- Use body copy that engages the audience
- Have a powerful call to action
“I direct readers to a classic squeeze page which converts them into subscribers to my newsletter. From there I can target them more directly and frequently.
“Facebook is the ultimate leverage of word of mouth. Getting people to like your business page is a recommendation from them,” says Bill.