Content marketing and digital PR strategists

AUCKLAND, NEW ZEALAND. CONTENT MARKETING CONSULTANTS: A small business owner asked me recently what advice I could give her to promote her local event. This is what I told her…

First off, remember that it is important your event does offer some value to the people attending – regardless of whether you are launching a product or a new business, or some other promotional activity.

Your value offer may include networking, a good speaker or a ‘how to’ type seminar.

Mum always said don’t talk to strangers, but in the age of social media the ability to start or join conversations is increasingly a key strategic advantage for organisations and salespeople.

Is this story compelling proof that what you say is even more important than what you do?

By Colin Kennedy

In a time when all beer was marketed as ‘pure’, copywriter Claude Hopkins created a campaign that told the story of how Schlitz Beer was actually made. It rocketed Schlitz Beer to number One!

By Colin Kennedy

Datum Connect’s recent seminar on Facebook marketing was oversubscribed by more than 100% as business owners slowly come around to the realisation that Facebook advertising is probably the most ultra-targeted medium of all time.

Looking to target people whose favourite band is U2 and who are also fans of the book Watership Down? Facebook can do it for you.

By Colin Kennedy

“90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.” -- (Econsultancy, July 2009)

The most significant point of this statistic is that your prospects and customers trust the recommendations of people they have never met.