CONTENT MARKETING BLOG, Auckland, New Zealand: By gardyneHOLT
Adolf Hitler wrote in ‘Mein Kampf’ that if you told people a lie often enough, they would believe it.
Essentially he was talking about the power of repetition, but how do you achieve constant exposure in a market where most information needs are met through browsing?
The Forgetting Curve; from Stahl et al CNS Spectr. 2010;15(8):491-504 --- click image for source