Nobody likes to watch ads anymore because life's too short and too busy... But the consumption of relevant online content is going through the roof - everybody is glued to a screen somewhere.
The secret is relevance. Iron Road's online content marketing consultants will help your organisation develop and execute an engaging content marketing strategy, complete with compelling brand stories and a strong, memorable positioning.
After that we will always be on hand to advise you on an ad hoc basis.
CONTENT MARKETING BLOG, Auckland, New Zealand: By gardyneHOLT
Adolf Hitler wrote in ‘Mein Kampf’ that if you told people a lie often enough, they would believe it.
Essentially he was talking about the power of repetition, but how do you achieve constant exposure in a market where most information needs are met through browsing?
The Forgetting Curve; from Stahl et al CNS Spectr. 2010;15(8):491-504 --- click image for source
The starting point of any good content marketing campaign is to know both your positioning and your relevance to the 'conversation'.
In his book "Zag: The Number One Strategy of High-Performance Brands" Marty Neumeier talks about a differentiation statement for Hooters chain of restaurants (they make great chicken wings by the way), that, in my opinion, does it all.
Auckland, New Zealand: Content Marketing Tactics – Not so long ago my daughter was selected to play on the wing for her high school hockey team. A few games went by and she didn't score any goals, so I offered her a GHD hair straightener if she scored a goal… the result was not what I expected.
Photo courtesy Tina Phillips.
This is the first in a series of content marketing pieces we have worked with our clients to produce and publish, and which is achieving great results...
PRESS RELEASE
Zone IP (The Zone Corporation)
26 February 2013
Companies need to act to stop competitors using their names in Google Adword campaigns
A New Zealand trade mark law firm is warning businesses to beware after an increase in complaints from companies whose competitor's are using their name or brand names in Google's AdWords campaigns.
One in five marketing emails are blocked by spam filters, and probably others are filed in the "to read later" box or deleted out of hand… so how do you get your message across when people, frankly, don't give a damn?
According to the ‘Australia and New Zealand Email Intelligence Report’, by email intelligence firm Return Path, reaching the inbox is tough enough for Australians, and its even tougher for Kiwis:
"Australian email marketers scored 74 out of 100 on Return Path’s rating system, performing well against key reputation measures of complaints, unknown users and spam traps. By comparison, New Zealand marketers scored 40."
Iron Road Communications
Address:
PO Box 302 116, North Harbour, 0751
Street Address:
10 Beresford Square, Auckland.
DDI +64 9 950 7648
Mob: +64 27 2456060
