“Content Marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way.” – Joe Pullizzi.

“Having had a great experience with Iron Road, I have continued to work with them to develop the presence of our business in our market. Their writing and PR concepts have been very effective for the business. Despite my initial reluctance, I have been pleasantly surprised with the effectiveness (for cut through and cost) represented by Iron Road.” -- Anne Benshaw, KEY2 Ltd.

Content Marketing is the new way of influencing the market with added value information and stories

Today’s clients want to make up their own minds. According to Auckland University of Technology, "92% of Kiwis research trades, services and products online".

• People don’t want to be on the end of a sales pitch. They want to shop.
• Technology has empowered today’s buyers to determine the terms of engagement, including how long and who with.
• Time poor people are turning to the internet to help make their decisions because it’s convenient and they want action fast.
• The meltdown by financial markets means today’s customers are less trusting, so they make businesses jump through more hoops to get the sale. They rely on product and service reviews, online recommendations and referrals.

Content Marketing helps organisations attract attention with compelling stories and articles. It builds profile, establishes market presence and creates trust by positioning content marketers as experts.

Talk to Iron Road about how we can help you create:

• Content marketing strategies
• Compelling, good quality stories and messages
• Media articles, press releases, e-books, content rich websites, white pages, brochures, newsletters, magazines, podcasts, video and social media.