Blog
How to build your brand through LinkedIn
Presentation, visibility and the ability to sell yourself are key to using LinkedIn effectively.
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Your good news is boring
AUCKLAND, NEW ZEALAND: Content Marketing: The media is full of bad news because we are drawn to conflict and carnage, but not because our instincts ...
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Is your content marketing barking up the wrong tree?
uilding an audience is difficult because most companies settle for obvious content, usually in their area of expertise, without thinking through the subtleties of what ...
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How your worldview can make you more interesting
The rise of alternative media – for example, Joe Rogan and Rebel News – to name a couple, has important lessons for marketers, specifically that ...
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Think before your speak, pause before you post
PUBLIC RELATIONS, AUCKLAND: Jack and Jill went up the hill to fetch a pail of water. Jack came tumbling down and broke his crown, and ...
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Of landlords and tenants, victims and villains
Recent media coverage of the 1 July healthy homes standards adopts a classic storytelling approach with ‘victims’, ‘culprits’ and ‘champions’. There are some salient lessons ...
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