June 2016

BNI NZ: Growth from cause motivated content

Some years ago, BNI New Zealand was faced with something of a dilemma because the international organisation promotes ‘referral networking for business’ as the most effective form of marketing in the world. This automatically disqualifies BNI from undertaking most forms of conventional marketing (like advertising) to its B2B market. BNI’s core ‘service’ is structured business […]

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